Setting up a website is a wonderful, strategic move for songwriters who are serious about getting some amount of exposure in the business. Whether it’s a design from Bandzoogle, a WordPress template, or a site built from scratch, a songwriter website is a valuable tool. It can be used as a home for showing off a songwriter’s catalogue, to sell merch such as books and t-shirts, and to share worthwhile content in the form of blog posts.
But running a successful website that benefits your work as a songwriter is contingent on the content on the website and how it is curated. A good copywriter is often necessary to help you in this regard. However, finding a great copywriter for your songwriter website isn’t always easy.
For starters, there are many different types of copywriters, so it can be difficult choosing one, especially with some writers not clearly defining their specialties. In addition, not all copywriters are as experienced or at the skill level you might require. To help you choose a great copywriter for your songwriter website, here are some tips:
- Figure out what you want to accomplish
Some of the things you might want a copywriter for can include crafting your bio, writing and proofreading your blog posts, writing and editing general website content, and ensuring your website is SEO friendly.
Do you want a simple website with a few words here and there or are you looking to have a full-fledged About page and a continuous stream of blog posts? Are you looking to have a strong SEO footprint around some specific keywords apart from your name? Do you need a writer to help develop your songwriting brand? Will you need sales copy for landing pages you might want to set up for your books etc.? What is your budget to spend on copywriting services?
These are just some of the questions you should ask yourself before beginning your search for a copywriter. Once you figure out your end goal, it should become clearer what type of copywriter you want to hire and the amount of money you can afford to spend on the project.
- Looking for the right copywriter
As mentioned, there are different types of copywriters. Some are good at writing sales letters and marketing content while others excel in churning out wordy blog posts. Some specialize in SEO copy and some have their expertise in social media. These are not the only types out there. You might need to ask prospects a number of questions to find out if they are suitable for the task at hand. That’s because some copywriters, especially newbies, are rather general in describing their services, or don’t yet specialize in a niche.
- Ask for referrals
One good way to get in touch with good copywriters is to ask other songwriters with websites for referrals. These can be people you know or songwriters you have heard about or found online. For the latter, you can ask for referrals using the contact form on their website or emailing them directly if an email address is listed.
- Be wary of copywriters on freelancing platforms
Copywriters abound on freelancing platforms such as Upwork and PeoplePerHour, etc. One of the allure of such websites is that you can hire copywriters for very low rates. But while this might seem like a good way to save money, it could be more costly in the long run if your website content is not appealing or not easily discoverable on the web. Getting a full website write up for $100 or less might seem attractive until you have to hire someone else for triple that amount just to re-write and optimize a few web pages.
This is not to say that there are no good copywriters on freelancing websites. It is possible to find copywriters on these platforms who can do great work. But you have to do your due diligence by checking out their portfolios and reading reviews to see if they are worth hiring.
- Choose a copywriter who gets your style
In addition to looking for talented and experienced copywriters for your songwriter website, you should ensure the person you choose can write in a style that is reflective of you. If you have a humorous personality, you will want a copywriter who is experienced with writing content of a light nature. Same goes if you are someone who is thorough and likes to get technical; a copywriter with these strengths is the type you should look for. You will be able to decipher if his or her style is compatible by asking for writing samples or getting referrals from others who have websites with a tone similar to what you are looking for.
- Be clear about your expectations
Once you have chosen a copywriter to work with, your next move is to set clear goals so they know what you are expecting. Every copywriter has different writing habits, so you will want to set milestones consistent with times they are comfortable with. This means having dialog with your copywriter to determine where your work falls on their schedule in terms of delivery time and making adjustments as needed. You also want to discuss payment, such as the amount expected, any additional fees, and what method of payment. Most writers will prefer a deposit before any work is started. Methods of payment can vary from PayPal to bank transfers, so be sure to ask if this information is not stated beforehand.
While it might be easy to start a songwriter website with a few clicks, running one that helps to differentiate your music can be pretty difficult without good copywriting. If you aren’t skilled in this area, you will need to hire someone who is.
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